Consumer Health Associate/assistant Media Manager - Asia, Perú - Johnson & Johnson
Descripción
[Position Summary]
Play an important role as a core team member via individually supporting project of marketing planning via 1) efficient media planning, 2) effectiveness of message deliver and 3) always on optimization for further improvement.
[Roles & Responsibilities]
- Lead media planning in marketing campaign which meets campaign brief/communication strategy, developed by Brand Team
- Set clear KPI to evaluate the objective and monitor
- Seek for innovative and effective communication plan which would be competitive advantage.
The efficiency should be proved by analysis report (ex:
Media performance report, MMM etc)
- Set ROI target of initiatives and monitor it.
- Set KPI of media efficacy and keep tracking.
- Leverage result and learning for activity plan improvement.
- Max leveraging the partnership with internal and external resources to deliver the effective and innovative execution.
- To bring the synergy, daily relationship building and understanding the trend is highly required.
Qualifications:
[Required Experience]
- Ideally 3+ years communication/activation experience
- Has experience of communication planning/execution initiatives
- Led project management liaising with Financial, R&D, RA, Legal, PR, Sales and GFO/Cluster
Qualifications
[Related skills/knowledge]
- PC skill (excel/power point/word)
- Data analysis (retail/consumer panel)
- Project management
- Budget management
- Agency management
- Brand strategy (Spotlight) knowledge
- Consumer research knowledge
- Ecommerce knowledge
- Media expertise in KPI tracking and planning
- Data analysis (media/digital/social listening tools)
- Digital marketing experience in both channel selection and contents creation
- English (business level)
[Related Competency]
- Consumer centric
- Logical thinking
- Teamwork
Job Function Digital Marketing
Organization:
JNTL Consumer Health K.K.
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