Paid Media Marketing - Lima Metropolitana - Darwin AI

    Darwin AI
    Darwin AI Lima Metropolitana

    hace 1 semana

    Descripción
    Data-driven. Technical. Creative. You/'ll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized. Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world. Paid media will bring 25%+ of our customers. We/'re going for 10,000+ of them.


    You/'ll own it all:
    LinkedIn, Google, Meta, TikTok.

    About The Role

    Responsibilities

    • Scale paid marketing campaigns while keeping CAC/ACV in check
    • Own one of the biggest budgets at Darwin AI—your results will define how much it grows
    • Launch experiments across countries, regions, languages, channels, and formats. Test fast. Learn faster. Automate everything
    • Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI
    • Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok
    • Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better
    • Run A/B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works
    • Work handinhand with sales, marketing, and engineering. Performance marketing is a team sport here
    • Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork
    • Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media
    • Manage freelancers and external talent to boost speed and scale
    Requirements

    • 3+ years in performance marketing, digital analytics, or marketing automation (ideally in B2B or SaaS environments)
    • Background in Industrial Engineering or similar quantitative/technical fields
    • Strong knowledge of SaaS metrics: CAC, Payback Period, MRPA/ARPA/ACV, Maturity Curves, Cohort Analysis, Churn (early/late), MQL/SQL/PQL
    • Proven experience running campaigns on: LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads (+ demand gen through datafirst strategies)
    • Data mindset: Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau
    • Solid engineering + analytics skills Able to automate analysis, uncover insights, and turn them into results
    • Handson with: A/B testing frameworks, retargeting, dynamic segmentation, automation flows
    • Open to travel between São Paulo and Buenos Aires (up to 2 weeks/month depending on where you/'re based)
    Benefits

    • Language Classes: Enhance your communication skills with free language courses (English, Portuguese, Spanish)
    • OpenAI

    Premium License:
    Complimentary premium access to OpenAI tools for personal and professional projects

    Paid Time Off: 25 days/year of vacation and holidays for optimal work-life balance

    • Soft Hybrid Work: Join the team in our Co-Work offices 3 days per month for collaborative engagement
    Seniority level

    • Mid-Senior level
    Employment type

    • Fulltime
    Job function

    • Marketing
    Industries

    • IT Services and IT Consulting

    Note:
    This description focuses on the role responsibilities, requirements, and benefits. Referrals and location notes included in the original posting have been omitted for clarity.

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