- Develop and supervises retailer events strategy
- Develop 5P (Product, Price, Placement, Promotion & POP) Strategy by retail environment
- Lead GTM process and develop execution guidelines for Innovations and shopper activities
- Build shopper solutions based on Retail/Customer and Shopper knowledge
- Drive category shopper marketing needs and priorities.
- Collaborate with Customer Development Team leaders to assign objectives to achieve strategy's results and priorities by business types including shopper studies
- Actively participate in CBP Subject area and perform analysis of RE versus plans monthly performance review volume, sales, level of investment, GTN, market shares, distribution, 5Ps, and adjust strategies based on findings and opportunities
- Analyze and approve plans by RE in order to ensure alignment with strategies and priorities to meet estimated sales, market share, ASP and margin objectives.
- Develop plans and actionable recommendations based on knowledge gained from post-evaluations ensuring these are included in the strategies
- Analyze Market and Internal Data to correctly gather shopper insights
- Find opportunities and develop action plans based on main findings
- Bachelor's degree in Business Administration, Marketing, Industrial Engineering or related
- At least 3 years in sales roles or adjacent experiences in consumer good companies
- At least 1 year in Field Sales (Indirect Trade or Pharmacies)
- Budget-management skills and proficiency
- Strong communication and presentation skills
- Strong analytical skills
- Intermediate-advanced English Level
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Trade Marketing Analyst Peru - Lima, Perú - Colgate-Palmolive Company
Descripción
No Relocation Assistance Offered
# Lima, Municipalidad Metropolitana de Lima, Peru
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
About The Role
As Trade Marketing Expert you will create and share compelling stories with Customers that provide insight to how shopper behaviors are influencing our categories. You will serve as the category expert by delivering insight-based engaging category presentations and highlighting opportunities. You will establish a solid customer relationship based on building thought leadership. As category expert, you'll scorecard and supervise the execution of 5Ps to ensure success in all that you do. Applying category analysis, shopper insights and other available analytic tools you will apply your expertise to drive solutions for Colgate and our customers.
What You Will Do
What You Need (Required Qualifications)
Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.
#LI-Hybrid